{"id":1909,"date":"2026-04-14T14:26:13","date_gmt":"2026-04-14T14:26:13","guid":{"rendered":"https:\/\/www.tortonalab.it\/?page_id=1909"},"modified":"2026-07-02T14:22:29","modified_gmt":"2026-07-02T14:22:29","slug":"design-week-2026","status":"publish","type":"page","link":"https:\/\/www.tortonalab.it\/en\/design-week-2026\/","title":{"rendered":"Design week 2026"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/FERMATI-RESPIRA-RIFLETTIAsset-12.svg\" alt=\"\" title=\"\"><\/p>\n<h1>DESIGN WEEK 2026<br \/>TORTONA<em>LAB<\/em><\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/THE-PLACE-tortonaAsset-14.svg\" alt=\"\" title=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/the-place-mobile-exAsset-16.svg\" alt=\"\" title=\"\"><\/p>\n<div>\n<h3><span>Uno spazio dove fermarsi per dialogare<\/span><span>, confrontarsi e ispirarsi. <\/span><\/h3>\n<\/div>\n<div>\n<p>Vi aspettiamo per vivere un\u2019esperienza diversa e per ritrovare un modo nuovo di pensare il progetto.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/thinking-betterAsset-15.svg\" alt=\"\" title=\"\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/thinking-better-mobileAsset-15.svg\" alt=\"\" title=\"\"><\/p>\n<div>\n<p>Non un contenitore di brand, ma un metodo di lavoro permanente.<\/p>\n<\/div>\n<h1>\n<p>Un nuovo modo di progettare<span class=\"uk-text-primary\">.<\/span><\/h1>\n<div>\n<h5>Durante la Milano Design Week abbiamo trasformato lo spazio per portarti a vivere un\u2019esperienza diversa: non una semplice esposizione, ma un nuovo modo di pensare il progetto, dove l\u2019innovazione incontra l\u2019eccellenza italiana. Un vero hub operativo, unico interlocutore per architetti, interior designer e contractor.<\/h5>\n<\/div>\n<div>\n<p>Il concetto sviluppato per questa edizione si basa su un messaggio chiaro e definito: TORTONA Lab non \u00e8 un insieme di marchi, ma un vero e proprio &#8220;metodo di lavoro&#8221;, costruito sulla collaborazione, sullo scambio interdisciplinare e sulla sinergia tra competenze diverse.<\/p>\n<p>Vi diamo il benvenuto in Via Tortona 34 per scoprire il nostro spazio espositivo, recentemente rinnovato e reinterpretato attraverso un intervento grafico e sensoriale di grande impatto, pensato per guidarvi attraverso un&#8217;esperienza immersiva in linea con l&#8217;identit\u00e0 del gruppo.<\/p>\n<\/div>\n<div>\n<h3>PRESS PREVIEW<\/h3>\n<p>19 Aprile  Ore 15:00 \u2014 18:00<\/p>\n<div>\n<p>Presentazione e visita esclusiva dello spazio dedicata alla stampa.<\/p>\n<\/div>\n<\/div>\n<div>\n<h3>Open Week<\/h3>\n<p>21 -26 Aprile  Ore 10:00 \u2014 19:00<\/p>\n<div>\n<p>Ti aspetta uno spazio rinnovato e immersivo, pensato per raccontare un nuovo modo di vivere il progetto.\u00a0<\/p>\n<\/div>\n<\/div>\n<p><p>\n        <a href=\"\/eventi\/\">EVENTI<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- 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+ 50%\",\"parallax_zindex\":false,\"position\":\"relative\",\"position_top\":\"0\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"l\",\"text_align_fallback\":\"center\"}},{\"type\":\"headline\",\"props\":{\"content\":\"DESIGN WEEK 2026<br \/>TORTONA<em>LAB<\/em>\",\"image_align\":\"right\",\"image_focal_point\":\"bottom-center\",\"image_margin\":\"small\",\"image_width\":500,\"margin_bottom\":\"large\",\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"title_element\":\"h1\",\"title_style\":\"heading-large\"}},{\"type\":\"image\",\"props\":{\"animation\":\"none\",\"block_align\":\"center\",\"css\":\"\/* Effetto blur + fade *\/\\n.blur-in {\\n    filter: blur(10px);\\n    opacity: 0;\\n    transition: all 1s ease;\\n}\\n\\n\/* Quando entra in viewport *\/\\n.uk-scrollspy-inview .blur-in {\\n    filter: blur(0px);\\n    opacity: 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1;\\n}\",\"height_expand\":false,\"image\":\"wp-content\/uploads\/2026\/04\/the-place-mobile-exAsset-16.svg\",\"image_focal_point\":\"top-center\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_width\":700,\"margin_bottom\":\"default\",\"margin_top\":\"large\",\"parallax_blur\":\"50\",\"parallax_opacity\":\"1,0,0\",\"parallax_scale\":\"0.5\",\"position_z_index\":\"1\",\"text_align\":\"center\",\"text_align_breakpoint\":\"l\",\"text_align_fallback\":\"center\",\"visibility\":\"hidden-s\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<h3><span>Uno spazio dove fermarsi per dialogare<\/span><span>, confrontarsi e ispirarsi. <\/span><\/h3>\n\n\",\"content_en_gb\":\"\n\n<h3>A space where you can stop to talk, compare and be inspired.<\/h3>\n\n\",\"css\":\".el-element.uk-width-xlarge { width: 520px; }\",\"margin_bottom\":\"default\",\"margin_top\":\"medium\",\"maxwidth\":\"xlarge\",\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Vi aspettiamo per vivere un\u2019esperienza diversa e per ritrovare un modo nuovo di pensare il progetto.<\/p>\n\n\",\"content_en_gb\":\"\n\n<p>We are waiting for you to have a different experience and to find a new way of thinking about the project.<\/p>\n\n\",\"css\":\".el-element.uk-width-xlarge { width: 520px; }\",\"margin_bottom\":\"default\",\"margin_top\":\"small\",\"maxwidth\":\"xlarge\",\"position\":\"relative\",\"position_z_index\":\"1\",\"text_align\":\"center\"}}]}],\"props\":{\"width\":\"default\"}}],\"name\":\"design week head\"},{\"type\":\"section\",\"props\":{\"height\":\"viewport\",\"height_viewport\":200,\"height_viewport_offset\":false,\"image\":\"wp-content\/uploads\/2026\/04\/sfonfo-texture-rigato-TortonaLab-products-low-scaled.jpg\",\"image_loading\":true,\"image_position\":\"center-center\",\"image_size\":\"cover\",\"image_width\":\"2560\",\"sticky\":\"cover\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/04\/thinking-betterAsset-15.svg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"visibility\":\"s\"}},{\"type\":\"image\",\"props\":{\"image\":\"wp-content\/uploads\/2026\/04\/thinking-better-mobileAsset-15.svg\",\"image_svg_color\":\"emphasis\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"visibility\":\"hidden-s\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Non un contenitore di brand, ma un metodo di lavoro permanente.<\/p>\n\n\",\"content_en_gb\":\"\n\n<p>Not a collection of brands, but a permanent way of working.<\/p>\n\n\",\"margin_bottom\":\"\",\"margin_top\":\"\",\"text_align\":\"center\",\"text_color\":\"emphasis\",\"text_style\":\"large\"}},{\"type\":\"headline\",\"props\":{\"content\":\"\n\n<p>Un nuovo modo di progettare<span class=\\\"uk-text-primary\\\">.<\/span>\",\"content_en_gb\":\"A new way <br \/>of designing<span class=\\\"uk-text-primary\\\">.<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h1\",\"title_style\":\"heading-large\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"xsmall\",\"position_sticky_breakpoint\":\"m\",\"style\":\"card-hover\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<h5>Durante la Milano Design Week abbiamo trasformato lo spazio per portarti a vivere un\u2019esperienza diversa: non una semplice esposizione, ma un nuovo modo di pensare il progetto, dove l\u2019innovazione incontra l\u2019eccellenza italiana. Un vero hub operativo, unico interlocutore per architetti, interior designer e contractor.<\/h5>\n\n\",\"content_en_gb\":\"\n\n<p><strong>During Milan Design Week, we welcome you to Via Tortona 34 to experience something different: not a simple exhibition, but a new way of thinking about design, where innovation meets Italian excellence. A true operational hub, a single point of contact for architects, interior designers and contractors.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"2xlarge\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Il concetto sviluppato per questa edizione si basa su un messaggio chiaro e definito: TORTONA Lab non \u00e8 un insieme di marchi, ma un vero e proprio \\\"metodo di lavoro\\\", costruito sulla collaborazione, sullo scambio interdisciplinare e sulla sinergia tra competenze diverse.<\/p>\n\n\\n\n\n<p>Vi diamo il benvenuto in Via Tortona 34 per scoprire il nostro spazio espositivo, recentemente rinnovato e reinterpretato attraverso un intervento grafico e sensoriale di grande impatto, pensato per guidarvi attraverso un'esperienza immersiva in linea con l'identit\u00e0 del gruppo.<\/p>\n\n\",\"content_en_gb\":\"\n\n<p>The concept developed for this edition is based on a clear and defined message: TORTONA Lab is not a set of brands, but a true \\\"working method,\\\" built on collaboration, interdisciplinary exchange, and synergy between different skills.<\/p>\n\n\\n\n\n<p>We welcome you to Via Tortona 34 to discover our exhibition space, recently renovated and reinterpreted through a graphic and sensorial intervention of great impact, designed to guide you through an immersive experience in line with the identity of the group.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"2xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"}}],\"props\":{\"layout\":\"2-3,1-3\"}},{\"type\":\"row\",\"props\":{\"layout\":\"1-3,2-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Presentazione e visita esclusiva dello spazio dedicata alla stampa.<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"content_en_gb\":\"\n\n<p>Exclusive presentation and guided tour of the space for the press.<\/p>\n\n\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta\":\"19 Aprile  Ore 15:00 \u2014 18:00\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_en_gb\":\"19 April |  3pm \u2014 6pm\",\"meta_margin\":\"xsmall\",\"meta_style\":\"text-meta\",\"panel_padding\":\"small\",\"panel_style\":\"tile-muted\",\"title\":\"PRESS PREVIEW\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"panel\",\"props\":{\"content\":\"\n\n<p>Ti aspetta uno spazio rinnovato e immersivo, pensato per raccontare un nuovo modo di vivere il progetto.\u00a0<\/p>\n\n\",\"content_column_breakpoint\":\"m\",\"content_en_gb\":\"\n\n<p>A renewed and immersive space awaits you, designed to present a new way of experiencing design.<\/p>\n\n\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta\":\"21 -26 Aprile  Ore 10:00 \u2014 19:00\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_en_gb\":\"21 -26 April |  h 10am \u2014 7pm\",\"meta_margin\":\"xsmall\",\"meta_style\":\"text-meta\",\"panel_padding\":\"small\",\"panel_style\":\"tile-muted\",\"title\":\"Open Week\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"}}]}]},{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"large\",\"margin_top\":\"large\",\"text_align\":\"right\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"EVENTI\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon\":\"arrow-right\",\"icon_align\":\"right\",\"link\":\"eventi\/\",\"link_rel_nofollow\":false,\"link_rel_noreferrer\":false}}],\"name\":\"TORNA ALLA PAGINA DEGLI EVENTI\"}]}]}],\"name\":\"vision eventi\"}],\"version\":\"5.0.28\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DESIGN WEEK 2026TORTONALAB Uno spazio dove fermarsi per dialogare, confrontarsi e ispirarsi. Vi aspettiamo per vivere un\u2019esperienza diversa e per ritrovare un modo nuovo di pensare il progetto. Non un contenitore di brand, ma un metodo di lavoro permanente. Un nuovo modo di progettare. Durante la Milano Design Week abbiamo trasformato lo spazio per portarti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1909","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/pages\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":208,"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/pages\/1909\/revisions"}],"predecessor-version":[{"id":2843,"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/pages\/1909\/revisions\/2843"}],"wp:attachment":[{"href":"https:\/\/www.tortonalab.it\/en\/wp-json\/wp\/v2\/media?parent=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}